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Threadjack: "Thanks for your opinion piece, Kid Sleepy." -- Why do people do this? kidsleepy obviously spells it kidsleepy, why would you add a space and caps where there are none? People do this to my handle too.
Back on topic: Ad critiques are opinion pieces, for sure. I've happily mocked Jezebel's take on a playtex campaign and also criticized a Veet campaign but for a different reason than Jezebel did - I concentrate on the ad, the insight, and what the target market thinks. Meanwhile Jezebel find sexism in everything except their mirrors. When it comes to anti-gun ads, I have to be very diplomatic to say "this ad does not work" when it doesn't, lest I be accused of being pro-killing-schoolchildren-with-guns. And that's the problem, it's been going on for a while, you talk about the ad (and that craft) and some readers can not separate the advertising craft from the advertised product or message. People berate @adland on twitter constantly for showing ads for cars or whatever, as if we're endorsing the car, when we are so obviously not. Example, when we posted the Lehning homeopathic our new twitter policy became "don't respond on twitter". If anyone has some pressing matters to share about an ad posted here they're welcome to post it in the comments.
As for the ignorant piece in Adweek, that's exactly what it was. There's a reason Al Smith was only governor of New York. The anti-Catholic prejudice has been going on since the Reformation. I was frankly a little stunned that a Swede - the most agnostic country in the world with only 2% Catholics - would be more aware of this century long intolerance than someone who I assume is US-born and bred. But hey, it got over 1100 comments! not all of them useful to people working in Advertising perhaps, but yeay traffic.
Perhaps this began when the clickbaity style blogs started writing about ads, something I've always suspected they got paid for. It's "easy content" as most people will say they hate advertising, and sometimes the clickbaity blogs even troll brands online.
Huh, they visually reminded me of the Marmite snacks posters, but without the idea.
I've tried to clarify in the post regarding the campaign end in the UK underground - here I'll quote the ASA: "Before investigating the issues raised below we told Protein World that, due to our concerns about a range of health and weight loss claims, the ad could not appear again in its current form."
So why was it withdrawn then?? https://t.co/ZQP2I3koXH
— Joanna Williams (@jowilliams293) July 1, 2015
I also want to make clear that the Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation.
Here's the twitter thread.
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