Pretty much. :)

@Agency Spy yeah I think that's an interesting point, WPP & Public both won Grand Prix! The credits list of this entry was super long.

It is true that Mr Cullen, and Mr Tranter used to work for Ogilvy in Singapore.

Memac Ogilvy MENA joined/became Geometry Global Dubai in the merger between G2, OgilvyAction and JWTAction and part of WPP and probably the worlds largest "activation" ad agency network now, in 2014.

The four founders of Arcade are formerly 'Regional Creative Partner Asia Pacific' of Ogilvy Singapore: Gary Tranter and Matt Cullen, plus their fellow Aussie expat Nick Marrett and Mark Taylor.

Arcade were listed in the credits for their work on the case study film which was submitted to the PR & Product category in Cannes. As were agency 17 Triggers. The "entrant company" listing for both categories was Geometry Global (who also paid the entrant fee) and Lucky Iron Fish Co was well aware of Geometry sending in their work to the awards with credits to all parties, as they've described in their statement.