First, this article is from 2005. You're free to google who was on the board of Centrum mot rasism back in 2005 if you're super interested in their genetic makeup. Just note that this Swede didn't get out of bed that day to do anything but laugh at the idiocy of this. And then I thought "Gee, that's so dumb I need to write an article about it," so while Slate and other Anglo media really fell for the "Nogger" part hook line and sinker, I could at least show you that this ice-cream brand name is a well-established one here in Sweden, and doesn't resemble a Swedish slur at all. You know, the language spoken in Sweden.

To put it all into perspective, as Deep.ed pointed out this was a PR-stunt, because earlier the Centrum mot rasim was accused of wasting resources and not getting anything done. They had received 14 million SEK to do stuff but had nothing to show for it other than internal conflicts.

@no_thanks1234: Rosy Nola, Tessa Lena, and Chelsea Crowell showed better adskills with what they did, than the current campaign. They created shareable social media posts in a time when the topic of sexual harassment is piping hot, using timing and connections to get the word out. There's now been more press about Boxer leaving the C3 than there was about the campaign. It may seem to outsiders as if the C3 is an organisation made up of assholes and big egos - and your comment here rather cements this branding. This is obviously a PR nightmare for a group that only wanted to good. So it's only natural that you'd try and deflect from the issue at hand, by being irritated with my review of the campaign on Adland.

Now as for the ads. Either you don't understand that copying a concept (even when you call it a parody) is a hack thing to do, much like when creating soundalikes of music, or you simply don't value creative ideas outside of your skillset. Neither one of these things is a good look for C3 as they claim to be fighting for creators rights. According to Billboard, the campaign was part of "a significant ad buy" on Youtube which strikes me as really ironic. You actually used your fundraised money to pay the piper who steals your livelihood?

FYI, here's a Twitter conversation that happened after this article was published.

It's possible that this a generational thing, but the "I'll be working from home today because I have a very heavy period" email really grated me. At one point in time, the idea that women would use that kind of excuse to stay at home literally kept us out of certain jobs. I dislike that this ad encourages that.

And before anyone gets mad at me for asking y'all to put your big girl pants on; I have endometriosis, I have had surgery three times and been in ambulances too. I know what a truly heavy period is.