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When I was nine years old, my classmate returned from summer leave with "an announcement" to the class. The teacher stopped everything to tell us that she had diabetes which they had discovered during the summer, and then she gave a short class on the blood sugars and insulin. The result of this was of course that we stared at our friend every time she ate for like six months and treated her like a martian. "So you can't have sugar?" -"No" - "What about ice-cream?"
Years later we had completely forgotten that she had diabetes, as we all graduated together and went out for (sugar free) ice-cream. This film hits home. Some of the shots here are really nice, very good camerawork. As a piece of film, it's really quite nice how the entire building comes alive when the man on the cello plays. It's emotional and beautiful. Not sure what that has to do with diabetes.
There's a press ad that goes with this as well, a nice looking simple text ad using the same copy as the TV. Pretty straightforward. I realize now that my beef with the campaign is actually the word "truth". Newspapers should print facts.
A NYT Journalist shared it on Twitter, here she photographed it and shared it on Rukmini Callimachi's own twitter page. Bizarrely the same tweet shows up on this "Impeach Trump" account. Might be a bot scraping stuff like this.
Never been prouder to work for @nytimes: pic.twitter.com/TcBMhFNnbu
— Impeach Donald Trump (@Impeach_D_Trump) February 26, 2017
I agree that the Maya Angelou VO is poorly treated in this ad. This is a visual repeat of the "This Girl Can" ad of 2015, complete with the girl who runs around her block, except this time she says "right" and gets out of the couch instead of falling into it declaring that's she's knackered. I guess that's why they drowned Maya Angelou out, because in the other ad the music drove the boob-staring, jiggly-thighs and butt-following visuals.
And as pointed our prior, the grandmothers, mothers and young women in these ads are not "girls".
I made and deleted a comment on the :30 edit of this saying it had me a little uncomfortable because the persecution of people with albinism is a real and terrifying thing in large areas of sub saharan and east Africa, and I wouldn't tell where this was filmed. So here I watch the long edit and that's actually part of the story! Removing the "music has no colour" thought away from race and instead showing albinos who are persecuted, is not a bad idea. Jewell Jeffrey is a Parisian DJ/Model/actor, which is why I reacted to him being somewhere in Africa in the first place.
Oy, you really broke this ad down. I wish we could have ads for newspapers like "Don't read" again, but to be honest all newspapers are very partisan reporters, and non-reporters, of the actual news. It's quite daring for the home of Jayson Blair to go down the "truth" route. It's not just first thought, it's historically ignorant. I have had tremendous respect for the grey lady, as I used to read it when I lived in New York back when the ad posters for the New York Post said "I only watch PBS"...
The Guardian points of view is my favourite newspaper ad of all time. Were newspapers or advertising better back then?
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