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There's a press ad that goes with this as well, a nice looking simple text ad using the same copy as the TV. Pretty straightforward. I realize now that my beef with the campaign is actually the word "truth". Newspapers should print facts.
A NYT Journalist shared it on Twitter, here she photographed it and shared it on Rukmini Callimachi's own twitter page. Bizarrely the same tweet shows up on this "Impeach Trump" account. Might be a bot scraping stuff like this.
Never been prouder to work for @nytimes: pic.twitter.com/TcBMhFNnbu
— Impeach Donald Trump (@Impeach_D_Trump) February 26, 2017
I agree that the Maya Angelou VO is poorly treated in this ad. This is a visual repeat of the "This Girl Can" ad of 2015, complete with the girl who runs around her block, except this time she says "right" and gets out of the couch instead of falling into it declaring that's she's knackered. I guess that's why they drowned Maya Angelou out, because in the other ad the music drove the boob-staring, jiggly-thighs and butt-following visuals.
And as pointed our prior, the grandmothers, mothers and young women in these ads are not "girls".
I made and deleted a comment on the :30 edit of this saying it had me a little uncomfortable because the persecution of people with albinism is a real and terrifying thing in large areas of sub saharan and east Africa, and I wouldn't tell where this was filmed. So here I watch the long edit and that's actually part of the story! Removing the "music has no colour" thought away from race and instead showing albinos who are persecuted, is not a bad idea. Jewell Jeffrey is a Parisian DJ/Model/actor, which is why I reacted to him being somewhere in Africa in the first place.
Oy, you really broke this ad down. I wish we could have ads for newspapers like "Don't read" again, but to be honest all newspapers are very partisan reporters, and non-reporters, of the actual news. It's quite daring for the home of Jayson Blair to go down the "truth" route. It's not just first thought, it's historically ignorant. I have had tremendous respect for the grey lady, as I used to read it when I lived in New York back when the ad posters for the New York Post said "I only watch PBS"...
The Guardian points of view is my favourite newspaper ad of all time. Were newspapers or advertising better back then?
Tragically I just heard that our "anti-bot" comment protector is apparently preventing actual humans from making comments today - and people are trying to comment on this post in particular. I'm turning the anti-bot off for now, so hopefully humans can come play.
Having said that I need to share my irrational hatred (also known as Art Director hives) for the following; The black man bites his bottom lip after delivering his line. Probably to prevent himself from bursting out laughing. The awful piano. The black woman who opens the ad says "keeping transgender people from using bathroom they identify with" - I did not known "transgender" meant that you identified with a bathroom!
The perky girl in the stall who says "and we can take care of ourselves" because sex segregated spaces are apparently insulting for the go-getting perky millennial gal, and now that she has her first job, checkbook and car, she gets to call the shots for everybody. That awful piano. The faulty logic that money would be spent keeping kids out of bathrooms, delivered by the stern "No running in the halls" lady. Did I mention the awful piano?
And wtf is it about Oscar nominated directors who can't direct something with an idea, instead they resort to a shitty choddy?
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