Neither Linux nor Butterflies had anything to do with streets and sidewalks. Lets say a vital piece of a computer is called - oh I know , a "bus" ;) , and then we advertise Linux on a real Bus.. Aren't we being just a tad more clever then?

I was tired of the word "guerrilla marketing" ages ago - I do like that expression "ad creep", it's creepy and it creeps up on you. I agree buying a large billboard isn't exactly new - nor is buying scaffolding - traditional media itself is a moving target. Before we never did advertise on scaffolding (except the scaffolding company) trucks, parking receipts, movie tickets, floors and so on. These days thats normal - every available space that is owned by someone has been sold as media, from blogs to foreheads. When Kirshenbaum ran the "from here it looks like you need new underwear" ad spraypainted on the pavement it was hilarious - using the media space as part of the idea. When Peace Love and Linux sprayed the town as if they were street artists it wasn't quite as funny. Target the target market, and tell them some information they want, don't scream at people who just happen to be walking by.

Trip down memory lane, the butterflies that polluted NYC they mention, the Peace Love and Linux campaign that IBM had to ask SUN for help to remove. The Sponsormymelon guy might have started that forehead ad craze that Cunning (formerly Cunningstunts) ran with.