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The man with the bear, the soldier and the bulging muscle guy seem to already be projecting a very specific image of themselves online, as does every woman who are a prettier version of themselves in every shot. That is very interesting. I also like that the artist simply chooses to photograph whomever sits across from him, so we get this nice random selection of people.
I believe that there are old posters (reprints) available in the Harley Davison museum, but I wouldn't know if this specific campaign exists there.
Read more at News.com.au Dial-a-Swede tourism campaign trolled
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