I built this website. From scratch. Including the servers.
We couldn't disagree more. This ad is a solid creative idea based on a true insight (Hi! I drink beer and work out the thought has crossed my mind!) - whereas the Coors dreck is a strategist's pitch film on air instead of a crystal clear creative execution of the proposition.
Fun trivia (since we have Vikings mentioned and all). Swedes compete with the Finns in drinking the most coffee in the world, per person. We lose every year because Swedes can't beat Finns at anything, pretty much. The most common bean used in Sweden was robusta for many years, before the 'new' arabica beans became popular due to Italian style cafés. Robusta is still the most common bean in brands used by the older generation who built Sweden's "folkhem" and birthed the baby-boomers that made Volvo, Saab and Ikea household brands around the world.
Not that I'm saying extra caffeinated coffee can really get you going but yeah that's what I'm saying.
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