I built this website. From scratch. Including the servers.
I don't even know where to begin with that comment.
First of all, if you think "good photography" is happening upon a ladder and then when you take a pic a plane suddenly appears, then good photography is all luck, and never about timing, skills, and planning.
Second, if you think photography never manipulated or posed what reality is, you don't know much about photography. Even Nicéphore Niépce staged his motifs, thereby affecting the reality he sought to document.
But here we have a photo competition, one where the gentlemans agreement between photographers is that lightroom & photoshop is used to clean up dust, stray hairs and correct light issues - and this kid grabbed the first clip art .png found in a google search and dropped in on his image using a collage making app called PicsArt. You can *clearly* see the white square on an well calibrated screen (read: the kind we Art Directors have) - and yet this won a prize despite obviously cheating. Not to mention, the motif has been for real before by another Singaporian Instagram photographer.
Now, instead of just throwing their hands in their air and complain all contests pretty much suck (they do), the photographers had a meme-tastic moment, and Nikon's social media team had to learn to roll with the punches (which they did), while looking over the competition rules. So I thought it worth writing about this "storm in a teacup".
I was literally helping a friend of mine just the other week get past a few of the early nursing issues they don't tell you about, anywhere. If you're gonna do a pro-breastfeeding campaign, give out a pamphlet with the tricks that help women get past the starting difficulties. Have nursing nurses visit new moms to help. Etc. There's not a lack of will from new mothers, I've literally not met a single mother who didn't try, but someone needs to show us how. Most women give up because they fail to latch and think due to this that they're not producing milk. This isn't an advertising job, this is a nurse/midwives job. all IMHO and based on my experience, of course. Perhaps research on the east coast USA told them different.
Yes, it's real Volvo workers in the ad, and their families. I've made a note in the post to reflect this, sorry, I thought that was dead obvious and that's why I mentioned that Sweden isn't homogeneous. This is what the Volvo factory in Gothenburg actually looks like (when it has superb camerawork and a moodful soundtrack). Thanks for the behind the scenes link, I still hope they'll release short edits of the individuals seen like a branded content campaign.
I agree, the spot is a little long for my tastes as well, which isn't really helped by the fact that I can't stand the melancholic sound of the song. Though that feeling is very Swedish. They're not actors, these are real Volvo-workers. I would have liked to learn more about Mr designer who drinks espresso in the morning and chats to someone on the phone in... is that Korean? So yeah, some other content showing the people we see here would have been nice. I could see that becoming a campaign. Hey, why not mention the history, when there's was a worker shortage in the 60s Volvo was one of the places that had workers arrive from Yugoslavia and Italy. The whole "made by people", truly opposite of the Fiat "Hand made by robots" ad idea, feels a little "Saturn". The footage and mood is so skillfully done though, it blows that Abby Wambach Mini Superbowl ad out of the water, doesn't it? Someone at Mini please take notes, maybe call F&B.
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