If I had a nickel for every last social media guru ninja wizard who said breathlessly "You are your own brand," I'd have enough money to shut the internet down. And why would I want to do that?
Because I am not, repeat, NOT a brand. I don't need to add a ™ next to my name. I do not live in fear of declaring bankruptcy on myself. I have not once gone public with an overvalued stock price. And I certainly haven't had to do a massive mea culpa on social media for something stupid I've said.
See, the only human brands out there, are the ones who work really hard at to become a brand. All the while unaware that any of the above circumstances will happen to them sooner or later.