France

 
 

Renaloo - 60th anniversary - (2013) :40 (France)

Did you know it's the 60th anniversary of kidney transplantations? Neither did I, but you do now.

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Wilkinson, Valentines day (2013) 1:30 (France)

Valentines day stunt. Embedded roses act as stubble. Parisians could hand out stubble roses to their significant others. At the end there was a clean face. Fun idea.

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WASA - the remake of "What's up" / Wassup

Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 whic

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ANLCI/ Fight Against Illiteracy - Bikini, Computer, Car - billboards

Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

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Peugeot "Capture the thrill" (2013) 1:00 (France)

To launch Peugeot's new coupe, BETC set up a bunch of camera to try and "capture the thrill." And of course, they couldn't. Because the car is too fast.

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Wilkinson Razors: Smooth Valentine's Day

It's a day early, over here in the States, but why not.

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Demand Le Slip Français! (2013) :30 (France)

The Slip Français' products are entirely designed and manufactured in France, with a product range based aroundthe iconic "slip", that is high quality underpants for men and women.

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Victimes & Citoyens - The Pole , The tree, The wall, The Rail - press, France

Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".

Photographed by Roman Jehanno and created by BETC Paris

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13th Street - Hit The Target - case study DM - (2012) France

Wanna do some direct mailing? "But DM is sooo boring!" Hush child, we're gonna make this stuff at the shooting range. Now that sounds like fun, doesn't it?

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Canal+ - Fuel for Fans - (2012) :45 (France)

"This little film, "Fuel for Fans", was created as an ode to that incomparable joy football lovers feel while watching a great game." explains BETC and yeah now that they put it that way, people

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