To tempt people to resturant Tres in Gothenburg, Miami served vacuum packed Serrano ham as DM in peoples mailboxes.
"We wanted to do something different, something that made people stop and take notice, that's rather unusual in our business" says David Lyckdal restaurateur of the Spanish bar Tres. Having a slice of vacuum packed Serrano ham arriving with the mail instead of the usual "you may already be a winner.." crap, is indeed rather different. (read more to see DM piece).
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