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ComHem - Judit and Judit / När du vill / Opening credits - (2010) :30 (Sweden)

Judit & Judit are back, doing their best homage to all our favorite shows opening credits. They sing like two and a half men, look dangerous like Dexter, get water on them like sex and the city...

 

ICA - Ulf videobloggar / Gott nytt år - (2009) :30 (Sweden)

ICA - Ulf videobloggar / Gott nytt år - (2009) :30 (Sweden)

In this "video-blog" created by Ulf, one of the Ica people, he acts and speaks exactly like some of the more well known video & fashion bloggers in Sweden. I'll try my best to translate it.

"Heya blog!
- Yeah, the old year is almost over , like, who cares?
- eehm, tonights outfit - works. Pretty glassig .
- Yeah, uh, chicken filé - if you want to be as handsome as me - haha

- Eh, nothing! Just this weeks reduced price items!
- My boss, so totally unhip, like, who cares? Not me anyway! Aauuhm - mMm! - HAPPY NEW YEAR all my blog-readers, eh, watchers. Euhm, yeah, cyas!

 

Feministiskt initiativ : Feminister gör det bättre / Feminists do it better - (2009) :70 (Sweden)

Feministiskt initiativ : Feminister gör det bättre / Feminists do it better - (2009) :70 (Sweden)

Feministiskt initiativ (Feminist initiative political party) began a campaign last week with the message: feminists have better sex. Over a thousand people have already joined the facebook fan page, and debate is raging in the newspaper where Elin Grelsson, linguist, suggest that the campaign makes women feel guilty , and that it is vague to what it actually means, with its buttons and flyers and a commercial that is made up of various Hollywood scenes that depict "shoddy gender sex" (sunkigt könsrollssex).

Gudrun Schyman, the FI party leader posted an article at Newsmill: "happiness is relationships without reservation", stating this leads to better sex. The idea for the campaign stems from research that shows that in relationships where partners were on an equal footing, their sexlife was better.

The film has been edited together by members of FI. Am I the only one wondering if these clever politicians remembered to secure the rights for all the clips?

 

Adland in Amsterdam Eurobest 2009: Gustav Martner and Gustav von Sydow 7:23

Adland in Amsterdam Eurobest 2009: Gustav Martner and Gustav von Sydow 7:23

Gustav von Sydow is Founder and CEO of Burt, a company that creates software for creative agencies.

Gustav Martner is the Sweden-based Executive Creative Director at Crispin Porter + Bogusky Europe. Leading up to this role, he was co-founder of Daddy, the renowned web agency that was acquired by CP+B earlier this year.

They had just held the seminar Remix: What Advertising Can Learn From The New Pop Culture at Eurobest 2009.

The great ad man Howard Gossage once said: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad."
How would that translate into the world of advertising today?

 

Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Paul's lecture at the Eurobest 2009 was called : Creative Problem Solving an was aired lived here

In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, with six offices in Canada and the US and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognised in the industry for its fresh, unconventional approach, creating consistently strong brands for companies such as BMW MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.

 

Arvika Festival / Cum to Arvika - (2009)

Arvika Festival / Cum to Arvika - (2009)

Arvika festival tried their darndest, but they weren't allowed to air this film on TV in Sweden. The film shows Caroline Magnerholt, who shot the film herself, saying hello to the camera and the masturbating. The tagline reads "seven months left, start preparing now".

 

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

 

ICA - Jerry 3 Eng. Sub. - (2009) :30 (Sweden)

ICA - Jerry 3 Eng. Sub. - (2009) :30 (Sweden)

The third (and possibly final?) film with Jerry the trainee.

 

ICA - Jerry 2 Eng. Sub. - (2009) :30 (Sweden)

ICA - Jerry 2 Eng. Sub. - (2009) :30 (Sweden)

The second installment of the ICA-soap opera with the trainee Jerry.

 

ICA - Jerry 1 - Eng. sub. (2009) :30 (Sweden)

ICA - Jerry 1 - Eng. sub. (2009) :30 (Sweden)

In the long running soap opera about the ICA supermarket, a new member of the cast is introduced. It's Jerry, the trainee. Who also happens to have downs syndrome.

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