Sweden

 
 

Edible direct mail tempts customers to tapas bar

To tempt people to resturant Tres in Gothenburg, Miami served vacuum packed Serrano ham as DM in peoples mailboxes.
"We wanted to do something different, something that made people stop and take notice, that's rather unusual in our business" says David Lyckdal restaurateur of the Spanish bar Tres. Having a slice of vacuum packed Serrano ham arriving with the mail instead of the usual "you may already be a winner.." crap, is indeed rather different. (read more to see DM piece).

Commercials: 
Country: 
Ad type: 
 

Queer cab campaign against homophobia

RFSU (the Swedish national group for sex information) have launched a new campaign, this one aims to battle homophobia.

Commercials: 
Ad type: 
Country: 
tags: 
 

Hijacked Audi campaign?

While I was running through the central station to catch my train back down to Copenhagen in Stockholm, I spotted a strange poster for Audi. Or was it for Statoil? Or was it really a hijacked ad? I snapped a quick image with my phone so that you can see for yourself.

Commercials: 
Country: 
Ad type: 
 

Post-it notes remind you to learn to scuba dive

New media? I never heard of anyone spreading their message via post-it notes before - not quite like this anyway. The nutty agency
Miami in Sweden has created a quirky campaign for Swedens scuba diving org website at the URL which translates to "start diving now", a campaign that is run exclusively on post-it notes.
Hand written post-its remind people to start scuba diving. "We are always looking for new ways of communicating, and to increase traffic to the Scuba Diving website the post-its felt natural and spot on." said Gustav Inger from Miami. The scuba site is also handritten on post-it notes, the idea has grown from there.

Commercials: 
Country: 
Ad type: 
 

Returpack - Panta mera - (2004) 0:45 (Sweden)

Returpack - Panta mera - (2004) 0:45 (Sweden)

Note to non-Swedes; To anyone who speaks Swedish it sounds like they sing "Panta Mera" which means "Recycle more" - and since the song is rather "sticky" I've found myself humming "recycle more" quite a few times after seeing this cryptic yet very effective film.

Country: 
Commercials: 
 

RFSU - Chosan Express / Condom ambulance - (2004)

RFSU - Chosan Express / Condom ambulance - (2004)

Here's the story behind the condom-ambulance: Have no fear the condom-mobile is here. Condom mobile? Stupid pharsing, more like condom ambulance. FREE CONDOMS FOR YOUR SEXY-TIMES! Just call to get some.

Country: 
Commercials: 
 

Libresse - Moped - (2003) 0:30 (Sweden)

Libresse - Moped - (2003) 0:30 (Sweden)

This girl has a clever way of picking up cute Mod boys - interesting way to make a (feminine) product point, and not one rollerblading girl in sight. Bless!

Super: Absorbs seven times more than you need.

Country: 
Commercials: 
 

Kalles Kaviar - Last squeeze - (2003) :30 (Sweden)

Kalles Kaviar - Last squeeze - (2003) :30 (Sweden)

Aaah, Kalles Kaviar - the original Swedish equivalent of peanutbutter - roe in a tube. Like Orange juice it's best consumed before brushing your teeth in the morning...

There are as many ways of squeezing the last drop out of the tube as there are Swedes.

Country: 
Commercials: 
 

Spektrum - Life's changes / Naked Dad (2003) :30 (Sweden)

Spektrum - Life's changes / Naked Dad (2003) :30 (Sweden)

A little paint will cheer you up.

Country: 
Commercials: 
 

Inside Brus - Sillen från Tjörn / The herring - (2003) :30 (Sweden)

Inside Brus - Sillen från Tjörn / The herring - (2003) :30 (Sweden)

This ad is basically the Swedish version of Mamai Mia, that's a spicy meatball. Replace Italian accent with blondes, meatballs with herring and the concept works in Scandinavia!

Country: 
Commercials: 

Pages

Top