Sweden

 
 

Yes Dishwasher Tablets – Super shine! - (2008) print (Sweden)

Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A: make it really shiny...

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Friends - Mean words - (2007) :30 (Sweden)

Friends - Mean words - (2007) :30 (Sweden)

This film tells the story of a young buy who only has mean words directed at him. All the black words are mean words and insults such as "gross person" "idiot" "wimp". Until the day he arrives home happy and brings up the red word "hej" which is a simple "hello".

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Amnesty Sweden launches campaign against female genital mutilation

Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.

I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.

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De sdiffling sneeding coughing aching sduffy....

Here's Åkestams Holst's latest work for Nezeril (AstraZeneca), a nose-spray that helps people with speech impediments. ;)

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Grey Stockholm wants you to enjoy the sun

Grey Stockholm targets people that really want to enjoy the sun in the new campaign for Hawaiian Tropic. The new ad shows the benefit of the product with the colours "Ouch pink" and "Hawaiian Tropic Brown."

"We want to do something different in this rather boring category", says Martin Stadhammar, Creative Director at Grey Stockholm. "We have a brave client that sees beyond the traditional ads with super tanned smiling faces."

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Ambient media makes the whole town part of filmfestival

In Gothenburg Forsman och Bodenfors turned escalators into rolls of film with these strategically placed stickers, to remind people about he ongoing film festival in town. The Gothenburg International Film Festival is 30 years old this year.

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Abby Norm killed the easter bunny!

In Norway people load up on detective novels and other grim books to read during the Easter holiday, a phenomenon/tradition that ad agency Abby Norm would like Swedes to do as well, as long as they go to Pocket Shop to pick up the books. What better way to get peoples attention than to kill the easter bunny?

"The theme in our Easter campaign for Pocket Shop is the pun "Have a hard boiled easter". The concept combines the cute and fluffy easter stuff with a dash of violence and death to promote the sales of more detective novels." says Petrus Dahlin, Art Director på Abby Norm and without missing a beat he continues "we have however noticed that the violence is spreading and no little chicken or bunny is safe in the Pocket Shop stores...."

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Gosh Goodbye wrinkles - beauty ads in a different way

Grey Stockholm straightens out the wrinkles in new campaign for Gosh! The new campaign for anti-wrinkle cream Gosh is Grey Stockholms first for their new client.

We won the client just recently, and now we are starting a journey of, hopefully, a bit different advertising - especially in the somewhat conservative world of cosmetics. said Martin Stadhammar, Creative Director at Grey Stockholm.
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Start diving now, traffic sign ads by water

The week before the Wilderness Fair, which is held the 16th -18th of March in Stockholm, The Swedish Dive Association created this guerrilla campaign of modified traffic signs to lure visitors to their Diving Village, a part of the Wilderness Fair.

Those not familiar with Stockholm, here's some silly trivia - it's built on 14 major islands and has 54 bridges, in others words there's water practically everywhere. The signs carry the text www.börjadyka.nu (start diving now), encouraging readers to hop in - or hop on their website to find out more. You can swim in Stockholms waters but I wouldn't reccomend it at this spot nor now. It's cold man! (more pics inside)

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New Wonderbra ad relies on viewers imagination

Nima Stillerud (AD), Gustav Egerstedt (AD) and Hans Malm (copywriter) over at Saatchi & Saatchi, Stockholm have created a wonderbra ad showing no cleavage, no model, and - gasp - not even a wonderbra. All they needed was a pen and the viewers imagination. Brilliant.

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