Sweden

 
 

Comviq - Veronica Maggio single launched on ringback tone service - (2011)

Ever since Veronica Maggio debuted on the music scene in Sweden, Swedes have gone gaga over her (pun! Sorry). She's a breath a of fresh air, on the cover of every magazine, she's skyrocketed to the top of Spotify's most listened to list, and her new single launched via telephone ringtone. Yep. No, not the ringtone on the phone, rather the "Ringback tones service" from Comviq where a song of your choice replaces the dull dial-tone you'd otherwise hear when calling someone.

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Pressbyrån - "Mellanmålsbyrån" / The "Snack-agency" wins Golden Egg award - Case Study (2011)

Since the case study is in Swedish, I'll explain what's going on. "Mellanmål" is a swedish word that literally means "between-meals" and is translated simply as 'snack'. The case study film opens on a radio show conversation where one woman explains that danishes are nice and all, but they are not mellanmål (snack), they are "fikabröd" (bread-to-have-with-afternoon-coffee). The lady continues to explain that "Chocolate bars are not mellanmål". This pretty much sums up the prevailing Swedish attitude that a mellanmål isn't a bag of chips or other junk, it's a healthy snack, just like the fruit you're served between meals in school.

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Jack&Jones - Fitness club - (Sweden)

This viral for Jack&Jones "Fitness Club" isn't implying that the clothes will suddenly cause heart attacks in healthy young men, but all the sudden sexscapades they get into might. Unless you're cardio-fit, which the Kardashian-like bombshell will help you with.

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KEB skincare - Natural Swedish Beauty - (2011)

In an apparent homage to Dove Evolution, KEB skincare wants to remind everyone that for a natural Swedish beauty, their s

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Break an old christmas tradition.
 

Break an old christmas tradition.

Stockholm Stadsmission is a Swedish charity organization working for homeless people.
The Print and poster campaign ran in december 2010.

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Guldäggkampanjen 2011 - Golden Egg award print campaign (and part of book) 2011

To create the campaign, and book, for the Golden Egg awards in Sweden, CP&B Europe CD's Gustav Martner engaged some collegues halway across the word the re-judge last years entries.

"It's not just a ploy, it's about searching for if there is an international language of good ideas" says Gustav Martner.

The last image is a new international diploma, given to the winners from last years award after being "re-judged" with the new international jury.

For full story, see CP&B has the Swedish Golden Egg awards re-judged by international jury and have a peek at The Golden Egg website.

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The 2010 Golden Egg awards RE-judged

How do you put together the best jury for judging Swedish advertising? We made three different juries in Africa, Eastern Europe and Asia cancel last years decisions and rejudge the winners.

See full story: CP&B has the Swedish Golden Egg awards re-judged by international jury., the print work and the 2011 Golden Egg website.

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IF insurance - the bakery / flooded - (2010) :45 (sweden)

James Lanman and friends swoop in on the flooded bakery to tell the owner: "Don't you worry about a thing..."

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Victoria Milan - Make life alive have an affair - (2010) :30 (Sweden)

Tag: Make life alive, have an affair / Victoria Milan
Gör livet levanade, ha en affär.

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Volkswagen / Rolighetsteorin / The Fun theory - The speed camera lottery

The winning idea for Volkswagen fun theory award was submitted by Kevin Richardson, USA. His idea: a speed camera lottery - follow the speed limit and have a chance of winning some dosh. Hey, fun!

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