You are so accurate about that song.

I do love the spotlight execution here, that's great. The horses, the suburbia with the little dog, all great details. What I do not love is that he became an adult too fast. He went from tween/teen to thirty-something. Okay, the last guy may have been in his early twenties but he "photographs old" as they say, and seemed too old to be sliding through waterslides. It was probably the stubble that aged him.

*sobs* But I love the astronaut!! It's so irreverent! Dangit!

I hear you on the possibilities of dropping lines at the end. It works perfectly with "I want to be... her" and then we see our gorgeous hair lady.

At the same time, I enjoy longer ads so I would want a 60 still. I don't think this would work as a 45.

Regarding that Audi ad, I'ma just gonna drop a quote in here from this post about Danske Bank's campaign in 2012

Here's the problem that some clients forget . We can't put lipstick on a pig , the consumer will still know it's a pig. If your company wants to run around saying that it is green, first act green. Make sure you don't buy 450 single-use only non biodegradable plastic bags for giveaways filled with trinkets branding how green you are, for example. (and that's a real world example). You have no women in your board of directors? Fix that before you use the image of a woman in a mans world as your branding image.