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I disliked the dance, but not her execution of it, to me it's quite obvious that she's trained as a dancer and has full control of every move. Plus, her shoes were a dead giveaway I knew she was going to start dancing as soon as I saw them. There's simply no surprise there. When Weapon of choice had Walken dancing, the interesting thing there was the "shock" to see a man who played a hundred bad guys move like Fred Astaire. The world knew Walken as an actor. The world barely knows Margarey Qualley, so there's no shock at all here. She could be a random dancer.
Now, in Europe where perfume ads are edited down to 15 second reminder snippets on TV, all we will ever see is that majestic splash through the flower logo. And that is pretty much every perfume ad ever, so, nothing new there either.
The only thing sort of "fresh" here is that Margarey Qualley is sort of a cuter version of her mother, Andie McDowell. BTW, here's Andie in US Vogue March 1981, showing off her high kick.
For whatever reason this reminded me of the Kissie Nazi Incident in Sweden where ads were pulled from Kissies blog and a huge debate about ads on blogs began. The people spearheading the anti-Kissie, and Kissie herself, and the "newspaper" who first was threatened by Kissie, went on to bigger and better ad sponsored positions, and larger fame, after kicking up and continuing that media storm in a teacup.
Nothing new under the sun, as they say.
The pot & Kinja bit certainly was. Kinja, the modular commenting system was basically a way to get more free writing from people, as was the entire trajectory of the Gawker empire. Pay very little, and based on hits, while raking in the click-ad-cash. This is what fuelled the sociopathic "reporting". Greed.
Holy shit "Gamergate" is number 3 on the list... And the background on that, oy.
More problematically, it would turn out, I was also, unconsciously, messing with the only group even less able to grapple with irony or context: brands. What I’d missed about Gamergate was that they were gamers — they had spent years developing a tolerance for highly repetitive tasks. Like, say, contacting major advertisers.
I like how he conveniently left out the fact that several of those brands listed on their site as partners that we pointed out here, were not in fact partnered with them at all. Adobe for example were not, they asked Gawker to remove their logo and were attacked on Twitter for that. Mercedes was also not partnered with them.
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