Predator Watch - 2010 print Canada

Predator Watch is an initiative to stop predators from soliciting sex from children online.

A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.

Tagged with the line “Attention predators: undercover officers are online,” the print component depicts police officers wearing hyper-real masks of children’s faces. A TV spot and a microsite are also part of the campaign.

For more information visit PredatorWatch.ca

* Title: 180

* Client: Children of the Street Society

* Creative Director: Ian Grais / Chris Staples

* Art Director: Lisa Lebedovich

* Writer: Rob Tarry/ David Giovando

* Broadcast Producer (in house): Ann Rubenstein/Laura Rioux

* Production Company: Industry Films

* Director: Bob Rice