In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.
Creative Agency: TBWA\Hakuhodo\Japan
Client: adidas Japan K.K.
Executive Creative Director: Kazoo Sato
Associate Creative Director(s): Hideyuki Tanaka
Art Director(s): Katsuhiro Shimizu
Copywriter(s): Masaharu Kumagai
Digital: Kaname Aratame
AE: Taro Sato
Production: Aoi Advertising Promotion Inc.
Producer: Shunsuke Nakamura
Production Manager: Keiji Komatsu
Director: Yuichi Kodama
Music: GRAND FUNK
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That's what happens when you hire adpeople before they've sexually matured.
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PermalinkOnly in Japan. And perhaps the US.
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PermalinkStill, it's one of the highest viewed this week so it's got the whole "sex sells" going for it.
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PermalinkCould be because i labelled it "upskirt", so it's got the whole porn-googler thing going for it.
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PermalinkI going to alter my jogging route to go past the Catholic Girls School!
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PermalinkThat was me, sorry, I forgot to log in.
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PermalinkHaha. Don't forget to wear your tight seventies/eighties shorts and thick glasses.
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Permalinkerm, she's not wearing a mini skirt...
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PermalinkPop quiz! What are the mannequins wearing?
Take your time. I'll wait.
No I won't. Bored now.
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