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Adidas Zero - adizero LAB / Miniskirt - (2011) :90 (Japan)

In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.

Creative Agency: TBWA\Hakuhodo\Japan
Client: adidas Japan K.K.
Executive Creative Director: Kazoo Sato

Associate Creative Director(s): Hideyuki Tanaka
Art Director(s): Katsuhiro Shimizu
Copywriter(s): Masaharu Kumagai
Digital: Kaname Aratame

AE: Taro Sato
Production: Aoi Advertising Promotion Inc.
Producer: Shunsuke Nakamura
Production Manager: Keiji Komatsu
Director: Yuichi Kodama

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Anonymous Adgrunt's picture
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Goodbye's picture

That's what happens when you hire adpeople before they've sexually matured.

Neo's picture

Only in Japan. And perhaps the US.

kamari's picture

Still, it's one of the highest viewed this week so it's got the whole "sex sells" going for it.

Dabitch's picture

Could be because i labelled it "upskirt", so it's got the whole porn-googler thing going for it.

AnonymousCoward's picture

I going to alter my jogging route to go past the Catholic Girls School!

michielk's picture

That was me, sorry, I forgot to log in.

Dabitch's picture

Haha. Don't forget to wear your tight seventies/eighties shorts and thick glasses.

AnonymousCoward's picture

erm, she's not wearing a mini skirt...

Dabitch's picture

Pop quiz! What are the mannequins wearing?

Take your time. I'll wait.

No I won't. Bored now.