"For beautiful city. Clean after your dog." reads the ha-ha-ha not funny at all line in this Serbian ad from the city of Belgrade that aims to encourage people to pick up after their dogs. So other people can check out their ass? To dodge the obvious "sexist" complaint they've even tossed in one man in the campaign that consists of four butt-shots. Oh hooray. This is my bored face.
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic
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