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U Supermarket "La Vie en Rose" (2016) 1:07 (France)

U Supermarket  "La Vie en Rose" (2016) 1:07 (France)

Screaming babies sing "La Vie En Rose." It is so well shot, and so fun. And I love the message, too: For happier generation tomorrow, let's shop responsibly today.

 

Dove Fruit and Nut "Pleasure" (2016) :30 (USA)

Dove Fruit and Nut "Pleasure" (2016) :30 (USA)

Here's the 30 second edit of the full on 60, using euphemism after euphemism to denote the uh, please one gets from eating Dove fruit and nut.

 

Dove Fruit and Nut "Pleasure" (2016) 1:00 (USA)

Dove Fruit and Nut "Pleasure" (2016) 1:00 (USA)

Dove gets all abstract and sensual in this spot for its Fruit and Nut flavors. We see a woman walking in a desert and then submerged in a pool of water, while chocolatey rivers ooze forth. Then she's on a beach. And then all of a sudden fruit starts uh, smashing.

 

KFC "KFC Stories: New Kid" (2016) 2:00 (Canada)

KFC "KFC Stories: New Kid" (2016) 2:00 (Canada)

Jörn Haagen creates a heartwarming spot for KFC featuring a family new to the neighborhood, and culture of the country. The new kid has never played hockey before and quickly learns he has some skills, and fits right in after all.

 

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

McDonald's thought it dropped the mike on Burger King France with its cheeky print ad? But Burger King roared back waveing its middle finger at McDonald's in this giant sarcastic touché.

 

Tillamook "Goodbye big food, hello real food" (2016) 1:00 (USA)

Tillamook "Goodbye big food, hello real food" (2016) 1:00 (USA)

72andSunny takes a page from Chipotle and says goodbye to Big Food. All well and good, but Chipotle has problems, too.

 

The Directional billboard #McDriveKing - print, France

Near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, two temporary billboards were built. One of them displaying 258km directions, nearly a 5-hour drive to get toe Burger King. The other showed make a left to McDonald's. Here's a short film of the day they put the sign up.

Commercials: 
 

The Directional billboard #McDriveKing (2016) case study (France)

The Directional billboard #McDriveKing (2016) case study (France)

TBWA paris have had a little fun with McDonald's and their main competitor Burger King.

 

Andy Boy "Fuel Your Body" (2016) :30 (USA)

Andy Boy "Fuel Your Body" (2016) :30 (USA)

Broccoli Rabe is really good for you. Just ask chef Candice Kumai. who specializes in clean eating. That I just wrote the phrase "clean eating," means there's a high probability she's L.A.-based.

 

Dentyne - Elevator / Harness / Pregnant (2016) :60 (USA)

Dentyne - Elevator / Harness / Pregnant (2016) :60 (USA)

These short clips will run as single clips in commercials breaks, but for your convenience we show them all at once here. The idea is that your breath is so good with Dentyne, you'll want to flaunt it. How? By finding any excuse at all to breathe on people.

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