Sony Playstation - Live from PS5 / Bringing You The Extraordinary - Leviathan Axe from the God of War

A giant Leviathan Axe has crashed into the sidewalk in London, reports Live from PS5 - Playstations "news" channel that gives us the latest developments in gaming universes like God of War. The Axe, which is incredibly detailed and very large is completed with Sony's fake police cordon and news crew around it. This is only the beginning of the campaign for PS5, which will have more events happening in major global regions, from the Americas to Europe, Asia, and the Middle East. Together with this event, PlayStation also released a new commercial.

Willya look at that, A giant real-life God of War Leviathan Axe on the banks of the River Thames.

This is "Live from PS5" where it's perfectly normal to report the news while Kratos slides down the ice road with Atreus and the wolves. Where Spiderman delivers bad boys neatly packed in a web in Manhattan. Where news anchors have to wave off the Ghost from Destiny as if it was a fly. We even get scenes from indie games like the red cat from Stray. Where Ratchet & Clank are suspects after a man is turned into a shrubbery. Where Aloy discovers San Francisco. In short, every game universe you can think of, and then some are reported as live news, then tied up neatly with the tagline: "This was Live from PS5, bringing you the extraordinary"

Credits
Live From PS5
Client: Sony Interactive Entertainment
PlayStation
Senior vice president, head of worldwide marketing and consumer experience: Eric Lempel
Senior vice president, global marketing: Andrea Perez
Senior partner marketing manager: Isabelle Tomatis
Director of brand marketing: Adam Grant
Director of brand creative: Sugai Seigo
Senior global brand manager: Jayne Murphy
Global brand manager: Dianne Segovia
Brand manager: Mattia Maccario, Melanie Kwan
Joint chief executive officer: Mat Goff
Chief creative officer: Richard Brim
Executive creative director/s: Ant Nelson, Mike Sutherland
Creative director/s: Richard Gayton, Darren Beresford
Production lead: Panos Louca
Agency producer/s: Petrina Kilby, Arsalan Jamshid, Scarlett Rudd
Chief strategy officer: Martin Beverley
Planning director: David Mortimer
Managing partner: Sarah Coleman
Business director/s: Adam Patel, Louis Lunts
Account director: Madeleine Burrell
Account manager/s: Dyfed Thomas, Estella Mosca
Project director: Sam McGeorge
Executive content director: Simon Adamson
Head of content: Jessica Taylor
Content creative director: Camille Standen
Social manager: Osob Yusuf
Social executive: Reanne Whitaker
Digital display lead: Matthew Walker
Legal: Trine Odin, Tom Campbell, Candice Macleod
Business affairs: Dolores King, Layla Husted
King Henry
Head of design: Paul Knowles
Lead designer: Scott Silvey / Dave Robinson
Artworker: Dave Callow / Sam Harris
Retouching: Charlie Townsend / Dan Jackson
Studio manager: Rob Wallis / Dan Sandalls
Cain&Abel
Global business director: Sybille Chrissoveloni
Account director: Theo Tsangarides
Account manager/s: Xochitl Cruz, Eleanor Kendrick-Jones, Gurbir Dhaliwal, Jemma Mendoza and Dominique Berti
Operations manager: Jon Phillips
Executive producer: Ludovica Melica
Senior producer: Charlotte O’Reilly
Producer/s: Mandy Amoah, Kieran Johnson, Marie Vivent and Sam Hiorns
Senior editor: Jason Fox
Editor/s: Tom James
QC: Stuart Moore, Chloe Maudsley and James Pyne
Mediacom
Localization agency: Cain&Abel and eg+
Production company: MJZ
Director: Henry Hobson
Executive producer: Lindsay Turnham
Producer: Ewen Brown
Production manager: Rob Rogan
Director of Photography: Joost Van Gelder
Production designer: Pablo Tregebov
1st assistant director: John Lowe
Casting director: Emma Callinan
Icon Films Sofia
Executive producer: Emil Rangelov
Producer: Millen Nickolov
Production manager: Galabena Botova
1st assistant director (BG): Antony Tanev
Steadicam: Nikolai Kerezov
1st AC: Kaloyan Nedelchev
Gaffer: Pavel Mitov
Key grip: Tsvetan Kostov
Drone: Ivan Ivanov
Art director: Arta Tozzi
Props master: Andrey Filchev
Stylist: Djanina Baykoucheva
Make-up: Anna Andreeva
Hair: Liubomir Petrov
Stunt coordinator: Krum Rangelov
SFX supervisor: Nikolay Fartunkov
Work Editorial
Producer: Charlie Dalton
Editor: Bill Smedley
Edit assistant: Miles Watson
Grade: Tom Poole - Company 3
Untold Studios
Executive producer: Tom Igglesden
Post-producer: Lauren Oldfield
Post-producer: Ella Glazer
VFX
Executive producer: Tom Igglesden
Producer: Lauren Oldfield, Ella Glazer
Creative director: Alex Gabucci
VFX supervisor: Jon Wood
VFX leads: Matthew Kavanagh, Christian Baker
Art director: Ryan Rafferty Phelan
Animation lead: Geraint Wright
Asset supervisor: Ash Tilley
Matte painting lead: Cameron Johnson
Lighting and rendering lead: Jack Harris
Rigging lead: Lewis Pickston
Online supervisor: Richard Harris
750mph
Sound design and mix: Sam Ashwell
Creative director (audio): Sam Ashwell
Senior audio producer: Olivia Ray
Written by: Angus MacRae
Produced and performed by: Angus MacRae
Music production and label: ℅ Manners McDade Artist Management LLP
Publisher: Manners McDade Music Publishing LLP

the axe is richly detailed.
Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.