Lacoste - I choose the bucket hat (2022) :30 (France)

Clearly inspired by the cool skater boy, the little girl will wear her bucket hat the way he does. 

Always - #RethinkYourReaction Help stop period shaming (2022) :30 (UK)

This advert is very simple, it shows how some people react, make faces, sneer or comment when girls bring out their pads.

The New York Times - Becky / Independent Journalism (2022) :30 (USA)

Big appetite, little flash and lots of introspection.

PayPal Champions Small Businesses - (2021) (USA)

Marketing and advertising services company Media.Monks and creative production studio Even/Odd champion small businesses in PayPal’s future-facing Pay

Netflix apologizes for using artwork that sexualizes children to promote controversial film

The streaming service removed the poster but not the controversial film.

Natwest - This is how we do it (2020) :30 (UK)

A little girl is in the money after dad left a pound in the cart.

Nike - Dream Further (2019) 3:00 (USA)

YWCA - Don’t get bought off (Laisse-toi pas acheter) (2019) case study (Canada)

This is a case study of an Instagram campaign that was aimed at preventing sexual exploitation recruitment amongst young women on Instagram.
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Girls Inc. and CBS - When girls get to play (2019) :30 (USA)

Gayle King as the voice-over explains that girls who believe they can succeed at the highest levels, will, especially when they work together.
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BRIS - Swedish, non-profit children's rights organization

BRIS is a Swedish, non-profit children´s rights organization.

John Lewis "Tiny Dancer" / Home Insurance (2015) 1:35 (UK)

This little girl is quite the passionate tiny dancer.

Always - #LikeAGirl - (2015) 60 (USA)

Always will air their "Like a girl" spot during the super bowl, ever since Dove made a big impact with Dove True Colors in Super Bowl 2006,

Intuit QuickBooks Presents GoldieBlox - Come On Bring The Toys - (2014) :30 (USA)

Directed by the legendary production co Smuggler, this ad is only slightly more bombastic in their "burn pink toys" mantra than the previous

John Lewis Christmas Advert- The Journey / Snowman - (2012) :90 (UK)

John Lewis does it again.

Milk - Never Stop. Milk. (2012) :30 (Canada)

Some drinks make you cool, some give you wings, some are the choice of athletes, but there’s one drink that not only gives kids natural energy to keep

Capri Sun - Sandy Mandy (2010) :30 (USA)

The Disrespectoids campaign features a string of young boys and girls who disrespect their Capri Sun pouches and face an unexpected transformation.
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OLF - The Kiss - (2009) :60 (Norway)

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Siminn - Siminn Netvari - (2009) :30 (Iceland)

Kellogg's Frosted Mini-Wheats - Pink (2007) :30 (USA)

Dove - Onslaught (2007) 0:30 (USA)


Downy - Snow (2006) :30 (USA)

Girl sees snow

Sky Dancers - Bubble Magic (2006) :15 (USA)

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Dove - True Colors (2006) :45 (USA)

Music: Girl Scouts of Nassau County Chorus from Long Island, New York sings "True Colors."
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Toys R Us - Bella Cinderella (2005) 0:30 (USA)


Target - Give Target - Get Girly (2004) 0:15 (USA)

Kool-Aid - Kool Kubes (2004) 0:15 (USA)


Fib finder extreme - I kissed Scotty - (2003) 0:15 (USA)

Girls playing a game of lies.
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Volkswagen - Bollocks - (2003) 0:30 (UK)

Girl has learned a new favorite word.

VW 'Bollocks'

Check out the Volkswagen 'Bollocks' viral ad. Created by BMP DDB, London.

Cheese - Santa (2001) - 0:30 (USA)

Redheaded girl claims Santa likes cheese.

Hanes - Sing With Me (2002) - 0:30 (USA)

Girl has socks on. That's it.

Dasani - Girl You Knock Me Out (2001) - 0:30 (USA)

The Dasani girl

MasterCard - One Day At A Time (2001) - 0:30 (USA)

HSBC - Train (2000) 0:60 (UK)

Pepsi - Hallie Eisenberg - Sarge/ Freedom long (1999) :60 (USA)

Hallie Eisenberg revisits the diner, but they have no Pepsi. OH NO. That's like having no freedom.

Pepsi - Hallie Eisenberg - Freedom (1999) :30 (USA)

Pepsi - Hallie Eisenberg - Joe Pesci (1999) :30 (USA)

If there's one thing this little girl is good at, it's mimicking actors.

Children's Motrin - Mommy (CA classic) - 0:30 (USA)

Volkswagen - Girl - (1990) 0:90 (UK)

Tampax Petal Soft - "Are you sure it won't hurt?" - 1987

Asking a girl of the same age for advice, "Are you sure it won't hurt?" Jessica said don't worry, her mom told her a girl can use

United Way (1987) - 0:60 (USA)

Hasbro - Jem - Outrageous (CA classic) - 0:30 (USA)

Mattel - Day-to-Night Barbie (early 1980s classic) 0:30 (USA)

This Barbie isn't just any Barbie, she can look smart when she goes to work in her power suit and briefcase, then change into evening wear in a j

Commodore - Zortek / Learning game (1983) :30 (USA)

Given a choice between learning computing, and playing games, which do you think a kid would choose?

GE - Good Things (1982) - 0:30 (USA)

Twix - The Longer lasting snack (1981) :30 (UK)

Twix snack lasts longer you see. And ladies like what lasts longer...

Mrs. Butterworth's - Thick and rich and yummy! (1979) :30 (USA)

A blond girl with braids asks Mrs. Butterworth why she's so good. It's because she's so thick and rich Mrs. Butterworth explains.

Smucker's Grape Jelly - Mom teach me how (1977) (USA)

Little girl needs help making a sandwich, and mom shows her how but also reminds her that Smucker's is economical.

Daily Express - Ulrike Meinhoff - (1977) :30 (UK)

Twin girls assemble and load guns, as the voiceover tells us about Ulrike Meinhoff, and says: Get the Daily Express, and read about why ordinary women

Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

This ad known as "Daisy Girl", ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7,
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