I built this website. From scratch. Including the servers.
I'm locking the comments here now. The people who keep commenting about 'real poverty' being in Egypt, or the entire continent of Africa are not paying attention. This is an ad targeted at Canadians about Canadians. Not every ad is serving a global audience. I know that an ad school is sending you to this post and I'd F every one of you who fails to understand what targeted advertising in a single market means.
I've collected some headlines about the ad;
Opinion in the Independent by
Victoria Richards "The new John Lewis advert is a glorious antidote to toxic ‘boys will be boys’ messaging". Pardon me? The boy thrashing about and even destroying his sister's pants, which she so calmly sits quietly and does, really reinforces that boys are rowdy and messy, while girls are quiet and neat. Wearing his mother's dress doesn't really take away from the masculine mess here.
" think we are all missing the point, because this ad is joyful.
Just look at him: the dazzling star – an actor, of course, but still a role model for so many boys who wish they too could copy their sisters without condemnation, wear a tutu and princess dress and heels and strut to the strains of Stevie Nicks.
We’ve come a little way regarding the conversation about gender stereotyping – we’re learning to teach our kids that they can do or be whatever and whoever they want to be."
I didn't realize that some people grew up in an alternate universe where boys were told they couldn't be whatever they wanted to be.
John Lewis accused of ‘agenda-pushing’ over advert starring a boy in a dress
The advert triggered an online backlash, with some viewers accusing the retailer of sexism and “agenda-pushing” while others claimed it was guilty of “sexualising” children.
John Lewis advert praised by singer Stevie Nicks after row
"But others, including singer Stevie Nicks whose song Edge of Seventeen was used for the clip, were positive.
“Love this!” Nicks tweeted, re-posting the video on social media."
I mean, she got paid. Her song is the highlight of the ad too.
Adage: JOHN LEWIS RESPONDS TO SOCIAL MEDIA CRITICISM OF 'SEXIST' AD
The Telegraph: Why the new John Lewis ad is everything that's wrong with modern Britain. Wow, okay that's a bit over the top but I can't read the article anyway.
The Drum: John Lewis’s latest ad has received 130 complaints, but did it actually break any rules?, good question, is the boy being willfully destructive or just "lost in the moment" causing accidents? Only one of these things will be covered by your home insurance.
Re that John Lewis ad, my sons have always been allowed to wear dresses but not allowed to behave like destructive, entitled wankers. Not saying I'm parent of the year, but this stuff really isn't complicated.— Victoria Smith (@glosswitch) October 15, 2021
More press about the ad, some headlines:
John Lewis advert praised by singer Stevie Nicks after row
"But others, including singer Stevie Nicks whose song Edge of Seventeen was used for the clip, were positive.
“Love this!” Nicks tweeted, re-posting the video on social media."
I mean, she got paid. Her song is the highlight of the ad too.
Adage: JOHN LEWIS RESPONDS TO SOCIAL MEDIA CRITICISM OF 'SEXIST' AD
The Telegraph: Why the new John Lewis ad is everything that's wrong with modern Britain. Wow, okay that's a bit over the top but I can't read the article anyway.
The Drum: John Lewis’s latest ad has received 130 complaints, but did it actually break any rules?, good question, is the boy being willfully destructive or just "lost in the moment" causing accidents? Only one of these things will be covered by your home insurance.
There is an article out today about this ad in the Spectator "John Lewis and the dreadful little emperors":
"But of course the advert isn’t really about home insurance. The agency behind this stunt, Adam & Eve/DDB, didn’t skimp on the heavy clues. The blue and pink paint, the consistent pouts and head swivels to camera, the boy dressing in his mother’s clothes and the glitter scattered all over the dining table. This is about ‘inclusion’, which is a new euphemism for male entitlement. Adam & Eve/DDB were also behind ‘Hey Girls’, a period poverty campaign that took great pains to include a girl with short hair in the boys’ toilets. How clever of them.
A few years ago, I would have been alarmed or shocked by this advert. Now I just feel a familiar depression. We live in a time when schools tell children that biology doesn’t define whether you’re a boy or a girl and where 12-year-old drag queens are celebrated.
The trouble isn’t just the ‘trans lobby’. It’s that we have become frightened of our children, frightened to upset them, frightened to exert our authority and frightened to say no. Schools and parents prefer traffic light systems and constant rewards to being the adults in the room. Without the traditional training ground of childhood – when an infant’s wishes are not always granted – how on earth do we expect children to become useful members of society as adults?
This John Lewis advert might have generated lots of engagement. But it isn’t going to change the world or convince decent parents to stop teaching their kids to be respectful, kind and well-mannered. It’s not going to make any of us feel more inclined to take out insurance either. It just adds to the stack of evidence that we are being groomed into buying into an agenda that is ultimately harmful. In a nutshell this advert shows a spoilt little boy with no boundaries, wrecking his family home, while his addled mother looks on impassively. A perfect metaphor, in many ways."
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Glad you found the tags on ads here useful, that's what they're for. Good luck with your PhD.
- reply
Permalink