I built this website. From scratch. Including the servers.
I can not stand the shots of Gagas "my toes point at each other when I walk" shoes, done both in this ad and in the H&M ad last year. The exaggerated movements done by Gaga (or is this a persona? The Dutchess?) in both this ad and last years are bearable in the long edit, but when cut down to the 20 & 30 you see on TV they become gratingly annoying.
I think it's good of Creature to have been accredited, and I sincerely hope large multinational (read bazillionaire) agencies follow suit. The unpaid two year placement on a couch at [Name Agency] London thing really has got to go - especially since everyone and their aunt are touting diversity as a goal. When the entry-requirement in advertising is the ability to work for free for X time, you'll have a very limited pool of people to choose from.
I have no idea what John Woods is talking about when he brings up benefits here, aren't Creature very clear with how much they pay their freelancers? If you're a freelancer, you sort your own insurance/pension/fees, that's how that goes.
That's not the what now? You realize that The Avicii remix of Nina Simone's "feeling good" was created specifically for this ad? Not sure which version of "Feeling good" you're comparing it to. Muse's? Michael Bublé's?
Oh! I completely forgot to mention that the cat on the fan thing reminded me of an old Nokia viral.
Update on this guys, SXSW reinstates the #Savepoint gaming panel as it was
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