You're not a true super star until the soundtrack to your commercial is a remix of an old song. Otherwise, yeah, okay whatever mega super stars telling me you're not super stars. You're full of it.
The ones we've worked with were cheap. Maybe some of the top tier ones are crazy money but yeah, not so much. The big brands I worked with looked at social influencers as a way to save money over real celebrity talent. Internet Famous is cheaper than Real Famous.
Sainsbury's raised 4.5 million pounds last year for the RBL. How much did the Guardian raise? But they're quick to criticize the ad for being-- gasp!-- an ad.
Fuck them.
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