First, this article is from 2005. You're free to google who was on the board of Centrum mot rasism back in 2005 if you're super interested in their genetic makeup. Just note that this Swede didn't get out of bed that day to do anything but laugh at the idiocy of this. And then I thought "Gee, that's so dumb I need to write an article about it," so while Slate and other Anglo media really fell for the "Nogger" part hook line and sinker, I could at least show you that this ice-cream brand name is a well-established one here in Sweden, and doesn't resemble a Swedish slur at all. You know, the language spoken in Sweden.

To put it all into perspective, as Deep.ed pointed out this was a PR-stunt, because earlier the Centrum mot rasim was accused of wasting resources and not getting anything done. They had received 14 million SEK to do stuff but had nothing to show for it other than internal conflicts.