I built this website. From scratch. Including the servers.
A bucket list just for a dogs 14th birthday? Looks more like the last weekend, and making sure the (presumably dying) dog has an epic last few days of his life.
Not that there's anything wrong with that, in fact, it was quite touching.
The scouting & casting is good too, I love the tidy lodge and the old lady who owns the "old girlfriend"
It's the whole "impending disaster" thing. Though the really lucky thieves one was good too. But yeah, recently I think that the self driving car was still the best one.
Hahaha, that was excellent!
"Even Apeldoorn Bellen" means "just call us", but they're always showing that line at the moment you realize something really bad just happened. In this case the entire fire station are too busy raving to discover that the alarm has gone off.
I moved to Amsterdam with the hope of maybe one day work on a campaign this good, it's quality stuff. :)
(actually it means "just call Apeldoorn" - the city where this insurance company is. I never realized how entrenched in Dutchness this whole campaign is until now. Maybe that's why the joke is not working for you. )
I shouldn't threadjack again, but that reminded me of something. One of the design briefs we were solving at my adschool in London was the issue with vending machines & waste bins in the London Underground, as bombs had famously been placed in waste bins, prompting the Underground to get rid of them. Also I was late to school at least twice due to bomb threats. On 18 Feb 1991, an IRA bomb exploded in a bin in Victoria Station, killing one person and injuring 38. It wasn't until 2011 that litter bins were finally allowed back near platforms. It was a very interesting brief, and I made a coffee vendingmachine that recycled the cups on-site, and only accepted (empty) cups as trash.
David, my apologies, I should have caught your Conde Nast info, which is incorrect. Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011.
When I founded Adland, I wanted many different points of views and opinions to be shared here. I don't always agree, and that's kind of the point. Reddit has always been about subreddits, some on topics one might not want to discuss in polite company, shall we say. And that's the point there. Any topic in the world can have it's own /r/ - there's even an advertising subreddit, that I never visit.
In this case, I thought it was a mistake for a magazine company to be buying a user generated site from the start. The unpaid actual content creators of the site are the site, and that asset can walk out the door at a moments notice because hello, it's not like you hired them. This happened to Digg and several sites before it. It'll happen again, and it's quite possible that it's happening to Reddit right now. It remains to be seen if the cat picture fans & "regular" users are enough of a traffic base for a financially successful Reddit. It's clear that this is what Pao is betting on.
I'm pondering if Ellen Pao isn't hired to be a butcher. When they dismantle companies they often put an "Interim CEO" in the top spot so that he can do all the unpopular things, such as laying off beloved staff. Then when the company is ready to fold into a parent company or rename or whatever the plan is, that CEO steps down and a "nice guy" is put in their place. It's a bit like good cop bad cop with CEO's. It seems to me that her lack of transparency in this process, dumping really popular and well known staff staff like Victoria Taylor, and Pao's insistence in moving all the staff to SF are the moves that really got the snowball rolling here. There's been a lot of smaller moves going on for a while, but when Victoria Taylor was canned and there's no word on why, Reddit users pretty much lost it. You don't want the users losing it on a user generated site.
Threadjack: "Thanks for your opinion piece, Kid Sleepy." -- Why do people do this? kidsleepy obviously spells it kidsleepy, why would you add a space and caps where there are none? People do this to my handle too.
Back on topic: Ad critiques are opinion pieces, for sure. I've happily mocked Jezebel's take on a playtex campaign and also criticized a Veet campaign but for a different reason than Jezebel did - I concentrate on the ad, the insight, and what the target market thinks. Meanwhile Jezebel find sexism in everything except their mirrors. When it comes to anti-gun ads, I have to be very diplomatic to say "this ad does not work" when it doesn't, lest I be accused of being pro-killing-schoolchildren-with-guns. And that's the problem, it's been going on for a while, you talk about the ad (and that craft) and some readers can not separate the advertising craft from the advertised product or message. People berate @adland on twitter constantly for showing ads for cars or whatever, as if we're endorsing the car, when we are so obviously not. Example, when we posted the Lehning homeopathic our new twitter policy became "don't respond on twitter". If anyone has some pressing matters to share about an ad posted here they're welcome to post it in the comments.
As for the ignorant piece in Adweek, that's exactly what it was. There's a reason Al Smith was only governor of New York. The anti-Catholic prejudice has been going on since the Reformation. I was frankly a little stunned that a Swede - the most agnostic country in the world with only 2% Catholics - would be more aware of this century long intolerance than someone who I assume is US-born and bred. But hey, it got over 1100 comments! not all of them useful to people working in Advertising perhaps, but yeay traffic.
Perhaps this began when the clickbaity style blogs started writing about ads, something I've always suspected they got paid for. It's "easy content" as most people will say they hate advertising, and sometimes the clickbaity blogs even troll brands online.
Huh, they visually reminded me of the Marmite snacks posters, but without the idea.
I've tried to clarify in the post regarding the campaign end in the UK underground - here I'll quote the ASA: "Before investigating the issues raised below we told Protein World that, due to our concerns about a range of health and weight loss claims, the ad could not appear again in its current form."
So why was it withdrawn then?? https://t.co/ZQP2I3koXH
— Joanna Williams (@jowilliams293) July 1, 2015
I also want to make clear that the Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation.
Here's the twitter thread.
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