"This week Sorrell said WPP has partnered with Google to introduce technology to monitor where ads are appearing, but did not give further details and admitted that 'you can't make things 100 percent brand safe.'"
So he doesn't want people to boycott Google because he has a financial interest in making sure people see the ads. Got it.
Glad you mentioned Monty Python being shaken down to start a channel whether they wanted one or not. Becoming an online cable was google's plan all along. Once the regular people built up the content, and generated enough eyeballs, google could show it had a robust ad network in place. But what the regular content creators like Paul Joseph Watson and PewDiePie don't understand is, they aren't needed any more. Google wants the big networks and big fish. PewDiePie has almost 54 million subscribers, true but the number of views he gets per video is inconsistent, and never anywhere near that number. Checking now I see as little as three million and as many s sixteen-- a far cry from his subscriber numbers.
Perhaps this is a little bit of "What Google giveth, Google can taketh away," which to your point is all the more reason to dump them.
According to Charity Navigator, Feed My Starving Children has an overall scoring of 91% and in terms of transparency they are 100%. I'm sure if you look up their website you could contact them and see. Not to say the gas stations aren't lying about the donations but you could probably find out easily enough.
I don't applaud the intention of an ad any more than I hand out participation trophies to my daughter.
Audi's positive message backfired when people went to their website and saw nothing but men on their leadership board. A lot of women, and men didn't have get all the feelz, either.
The other side of this discussion is that these ads are nothing more than an agency or business (or both) deciding to pander. Brawny's contribution to STEM is nice, sure, but it's also a tax write-off at that. I know that sounds cynical but I also know of a cause marketing agency started by a famous and very rich person who happens to enjoy all of the tax write-offs that come with it. What I'm saying is "brand values," make for great copy and all the feelz are nice and all but when more and more brands are hopping on the same cause du jour bandwagon, it should be enough to make one pause. Just because they're saying what you want to hear, it doesn't mean they mean it. Which is why 84 Lumber made an immigrant ad for the Super Bowl despite the CEO of the company being a Trump supporter who believes the wall is a good idea. Business is business. Whatever it takes to sell you something. And if one of those issues end up offending enough people, then you see how fast the story changes.
This is exactly why Target is spending 20 million dollars on single occupancy gender neutral bathrooms "in a move meant to accommodate shoppers who have expressed concern about the retailers’ policy of allowing customers and employees to use the bathroom that corresponds to the gender they identify with." They polarized a great number of consumers with their new brand message. Add to that one or two arrests from people of other genders filming in the bathrooms, and their great PR move backfired. Once their stock took a massive hit, they're spending twenty million to solve the issue in all their stores.
I saw it as having nothing to do with diabetes and everything to do with living with diabetes correctly. In other words it's perception reality. In Russia they hear "diabetes," and think "disease." They want to show that if you are making sure your blood sugar level is where it should be than you can live a normal life. I still think it's much more interesting than a product demo where we watch someone prick their finger, and then run off smiling in the park with their golden retriever, which is probably what we would do for a commercial in the United States.
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