:) sorry but a brand provenance is very important ehehe especially being it from Portugal (me so proud). Anyway the guys that wrote the article got the info. wrong. I would like to work with them; have a bunch of "intel" on the company; the geezer (Renova's president) is a visionary ... pretty cool for an engineer.
Renova is a Portuguese brand :D. Most of their ads are in-house production; they used to work with Grey Home in Portugal, but since its CD moved to W+K (Amsterdam and now Portland) they said (on recent article about the Renova) they were planning to do a campaign with W+K this fall Autumm. By the way have u ever seen their black toilet paper? :D
One campaign. One shot. Congrats Icaro (and Joso Roque). Curiosly I've met Icaro 3 years ago at Leo Burnett Lisbon and then TBWALisbon, before he moved to FCB Lisbon last year (he then moved back again to FCB S. Paulo). He's a young ambitious creative with great talent. Congrats again, 2005 will be his year. PS:: By the way, he won the Young Creatives 2005 in Brazil, therefore will be at Cannes this year.
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