A teenage girl lives with her mom, but her dad is a daily active co-parent who rolls up in the car to take her to school every day come rain or come shine. Each morning her phone pings with the familiar message "I'm here" to announce that dad is right outside. Here we are supposed to glean that Gigahome's Always Connected allows for seamless automatic network-switching from broadband to mobile, but the story is still focused on the teenage girl.
One day there's drama, her boyfriend dumped her and she's inconsolable. That's when her phone pings in that familiar way, and her dad says "I'm here." I'm not crying you're crying.
James Rouse at Biscuit Films directed. Pedro Rosa & Roberto Kilciauskas, group creative directors at Grey London, said: “Reliability can be a funny thing: the more reliable something or someone is, the more invisible it becomes. By shining a light on the importance of having a reliable connection in life and drawing a parallel with GigaHome, we created a relatable story and reinforced the brand’s credentials around bringing emotional human-led stories to its Irish audience.”
Client Vodafone Ireland
Head of Consumer Brand Orla Nagle
Marketing Manager Niall Reynolds
Brand Manager Clare Cummins
Creative Studio Grey London
President&CCO Laura Jordan Bambach
Executive creative director David Wigglesworth
Group Creative Directors Pedro Rosa & Roberto Kilciauskas
Creatives Alex Mawby & Ben Lambert
Planners Fiona Keyte & Thomas Bunnell
Managing Partner Nathan Gainford
Group Business Director Ayesha Datoo
Account Director Genevieve Jayasekera
Account Manager Natasha Meisel
Producers Caroline Connor & Lucy Edwards
Assistant Producer Alex Alcock-Fletcher
Production Company Biscuit Filmworks
Producer Benji Howell
MD Rupert Reynolds-MacLean
Director James Rouse
D.O.P. Mark Wolf
Casting director Sarah Hone @ Ali Coffey Casting
Editing Company Work Editorial
Post Producer Ellie McNaughton
Editor Art Jones
Editor’s Assistant Miles Watson
Composer Vanessa Forero
Producer Joshua Gibbard, Siân Rogers
Music Production Company Siren @ Factory Ltd
Post Production Untold
Colourist Julian Alary
Executive Post Producer George Reid
VFX Artist Tom Moreland
Sound Company Factory
Sound Design & Mix (TV) James Utting (TV) and Anthony Moore
Sound Design & Mix (Radio) Josh Campbell
Photographer Liam Murp
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Great little film.
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PermalinkWhat is the name of the father in the advert. Seems so familiar
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PermalinkI agree, he looks really familiar but I can't put my finger on it. Wish I knew.
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