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Guinness - John Hammond, Intolerant Champion (2016) :65 (Ireland)

Guinness - John Hammond, Intolerant Champion (2016) :65 (Ireland)

John Hammond, the music producer and talent scout credited with discovering Billie Holiday and Aretha Franklin, gets his tale told in a new ad for Guinness that will be the first 60-second spot on Instagram in the UK and Ireland. Yes.

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IWEA - The Power to Power Ourselves (2016) 3:15 (Ireland)

IWEA - The Power to Power Ourselves (2016) 3:15 (Ireland)

This spot for the Irish Wind Energy Association (IWEA) uses a speech from JFK (who spoke to Ireland in 1963) to remind Ireland they have the power to power themselves. Currently this isn't the case.Ireland only produces 15% of its energy and imports the other 85%.

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HSA "Building is hard, rebuilding is harder" (2015) :30 (Ireland)

HSA "Building is hard, rebuilding is harder" (2015) :30 (Ireland)

I love how simple this ad is for the Ireland Road Safety Authority reminding construction workers to be careful. Times have changed and so have the tools we use.

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Tesco - Being Big - (2015) :60 (Ireland)

Tesco - Being Big - (2015) :60 (Ireland)

Tilt–shift photography is back in this ad, this time turning what some people see as the negative of Tesco into the positive. Tesco is big. But big means they pass the the benefits of that size to customers, suppliers and local communities.

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Heineken presents Fight Or Flight (2015) 1:48 (Ireland)

Heineken presents Fight Or Flight (2015) 1:48 (Ireland)

It seems like your regular Sunday in Tesco when BOOM, a voice comes over the loudspeaker and it's rugby legend Shane Horgan asking me to flip a digital coin and then all of a sudden some dudes come out wanting me to do the Haka, all ofr a chance to win a VIP trip to the Rugby

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GNI - Carbon Monoxide Week - (2015) :60 (Ireland)

GNI - Carbon Monoxide Week - (2015) :60 (Ireland)

Creative Agency ROTHCO have created a fun campaign for Carbon Monoxide Awareness Week 2015, on behalf of client, Gas Networks Ireland.

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Road Safety Authority - Anatomy of a split second - (2015) :45 (Ireland)

Road Safety Authority - Anatomy of a split second - (2015) :45 (Ireland)

"It only takes a split second". This insight brings us an ad, showing us moments like fleeting gifs of summer-fun. There's ice-cream spillage, tennis-ball hitting, sibling-chasing, hedge-cutting, window-glancing sighs and then the face that goes from neutral to shock.

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MiWadi "Splash of Imagination" (2015) :30 (Ireland)

MiWadi "Splash of Imagination" (2015) :30 (Ireland)

A little splash of MiWadi and your kids will be drinking all the water they need. And also go on an imaginative journey. I could use some of that stuff...

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Heineken "It's your call" (2015) 1:00 (Ireland)

Heineken "It's your call" (2015) 1:00 (Ireland)

The tenth Rugby World Cup Tournament twill take place in the UK, and Heineken is sponsoring it.

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Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

How do you capture the pain of a lifetime spent looking back? How do you show what it would feel like to lose a child in a single moment turning around?

Irish International BBDO did it with a chilling script, Cannes Lion winning director, Martin Stirling, and a haunting, original, score from Gareth Averill.

The Road Safety Authority’s latest ad is an exploration of how a single moment turning to look at a child in the back seat could lead to a lifetime of looking back in regret.

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