I'm actually quite surprised at Garbage's response. I know that Shirley Manson often employs the open letter format to voice her opinions about things, but in this particular case it makes her, and by extension her band, look like assholes. She outright lies about how he was approached, it was via the record label not via a personal note from Shirley as her words make it sound like. She perpetuates the "we paid you once already" fallacy, which if applied to music means all music fans should be able to grab CD's, mp3's, tapes or whatever in perpetuity provided they once bought an LP or went to a concert, to do with as they please in any other format. This is the exact thing that musicians have been fighting for years, and all other creative people who produce intangible goods often known as IP. Smart code that solves problems, poetry that moves hearts, comics that entertain, games that are hours of fun, books to dream to, films that show you the world, music lose lose yourself in. Illustrations, designs, art on your walls, art on the streets - if you didn't make it's not your property, and this to me seems like an obvious logic. Not sure why it isn't to other people. Ask away, by all means, that is the right approach but if someone says no thank you, don't scold them.

While the idea is great - the recycling and making little bags filled heart shaped confetti love that - I'm growing increasingly tired of the animated "lets explain the idea" concepts. They can in the end, explain ideas that never actually happen (and often do, see student spec work). Your noting of the company wanting rebrand is astute. Some may find that tactic very cynical. Welcome to advertising!