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Here's a photo of the symbol on a pedestrian traffic light in Koeln Germany. Please note the positioning of the dots. Two up, one down.
Here are examples of advertising campaigns using the blind symbol: posters and as an armband. I know it's an Austrian campaign, but they have the dot positioning in common with nearby German speaking countries. Two up, one down.
Here's a few places to buy the Blindenkennzeichen, for example a full set at othopoint, or the Rollatorblindenflagge. Again, please note the positioning of the dots. Two up, one down. Another shop for Verkehrsschutzarmbinden and other traffic helper items offers more discreet metal pins as well. You will find tonne of Verkehrsschutz Armbinde if you google that, and gee they all have the two dots up and one dot down. Go figure.
Nobody here said anything about blind dates or any other form of word play when discussing the traffic symbol but I hear there's a movie theatre looking for a projectionist if you're interested.
Bonus: stock photo of blind man crossing the road.
I can see why the yellow arm bands so prolific in the 60s & 70s have been phased out, if an actual German can't remember the difference between the blind symbol and the deaf symbol. The memory-aid I used as a kid was to note that "two dots up" looked similar to a face, which means blind. The symbol with the two dots at the bottom means deaf. The three white dots on a black oblique bottle mean you have some really upset people in your facebook feeds, apparently. If you're going to read into things, at least do it right.
Also, I think the word you're looking for regarding the hashtag #schluckimdunkeln is "innuendo", not "pornographic phrase". With the right intonation I can make a cake recipe sound dirty. Oreo's "You can still dunk in the dark" sounds naughty too, as does their Swedish tagline "vrid, slicka, doppa" (twist, lick, dip). Point being, copywankers are everywhere, and some people find it funny.
p.s. to add to the confusion in Sweden we had five dots like this to mean blind. Five dots = b l i n d, three = d ö v (deaf).
Dear "Rape Culture". I can't even tell whether you're earnest or part of the prankster crew to be honest, but I'll assume that the This apology video brought you here to layer on some outrage.
"Liebe true fruits fans, my name is Nicolas Lecloux, I'm responsible for the marketing here at True Fruits" says the co-founder with a straight face. He then explains that the black bottle has caused some emotions and outrage and goes into a classic humble apology... While an apron clad & pantless dude serves him coffee in a mug that reads "The Boss".
The clip ends with #schluckimdunkeln and a smile. Check your calenders people, it's April 1.
We must have lived in different 90s eras. There was no "anti-PC" marketing that I recall. There was tons of 'ironic' and self-mocking break the fourth wall advertising though. Advertising saying "I know you hate advertising so do we, aren't we cool?" Like Diesel (serial killer, love, rubber, Japanese ad), and that whole OK Soda anti-advertising advertising failure (declassified, secret code, kudzu, elevator,fiancé, OK Index, packaging). They were going after the too-cool-for-marketing market. That's a big market! Lots of dollars there , to paraphrase Bill Hicks famous anti-advertising rant. Which in itself was perfectly trendy at the time. Ironic. And Mt Dew wanted to grab the adrenaline junkies even if they were girls, while Pepsi failed really hard with their Crystal cola ad that stated "right now only nature needs preservatives", which is still quite the PC statement.
The anti-PC brigade to me was in the 80s, the stylists and musicians, a.k.a Punks. Punks revived the swastika specifically to shock. Or like when Boy London launched with their gay self-harming skinheads art concept idea, and plastered the Parteiadler der Nationalsozialistische Deutsche Arbeiterpartei eagle as a pattern on everything, which superstars like Rihanna wear to this day. That's pretty non-PC, wearing the Nazi party symbol as a logo on your shirt.
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