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Dear "Rape Culture". I can't even tell whether you're earnest or part of the prankster crew to be honest, but I'll assume that the This apology video brought you here to layer on some outrage.
"Liebe true fruits fans, my name is Nicolas Lecloux, I'm responsible for the marketing here at True Fruits" says the co-founder with a straight face. He then explains that the black bottle has caused some emotions and outrage and goes into a classic humble apology... While an apron clad & pantless dude serves him coffee in a mug that reads "The Boss".
The clip ends with #schluckimdunkeln and a smile. Check your calenders people, it's April 1.
We must have lived in different 90s eras. There was no "anti-PC" marketing that I recall. There was tons of 'ironic' and self-mocking break the fourth wall advertising though. Advertising saying "I know you hate advertising so do we, aren't we cool?" Like Diesel (serial killer, love, rubber, Japanese ad), and that whole OK Soda anti-advertising advertising failure (declassified, secret code, kudzu, elevator,fiancé, OK Index, packaging). They were going after the too-cool-for-marketing market. That's a big market! Lots of dollars there , to paraphrase Bill Hicks famous anti-advertising rant. Which in itself was perfectly trendy at the time. Ironic. And Mt Dew wanted to grab the adrenaline junkies even if they were girls, while Pepsi failed really hard with their Crystal cola ad that stated "right now only nature needs preservatives", which is still quite the PC statement.
The anti-PC brigade to me was in the 80s, the stylists and musicians, a.k.a Punks. Punks revived the swastika specifically to shock. Or like when Boy London launched with their gay self-harming skinheads art concept idea, and plastered the Parteiadler der Nationalsozialistische Deutsche Arbeiterpartei eagle as a pattern on everything, which superstars like Rihanna wear to this day. That's pretty non-PC, wearing the Nazi party symbol as a logo on your shirt.
Reading Why Did Beatport Release a Free Streaming App That Doesn’t Even Have Ads? and the interview with Jeff Rimmer here that Beatgasm is a little different in that it aims to serve more to be a venue of advertising for a DJ's/Artists show and night club events, than your usual streaming service. This isn't a bad idea per se - hey, we work in advertising and this is a good advertising idea - but it seems you prevaricate when asked direct questions. You say it's a "music platform that put artists first", but clearly haven't given much thought to unsigned artists income, when their work is used as content on your platform if they aren't incorporated into the 'deals' made with various labels. There's a stress on the ability for live acts on Beatgasm - something that I really appreciate, I love beatmixing - but that's also where the rights management gets a little tricky unless you can sort out a blanket license. Getting the chance to connect with fans as a DJ skillfully blending other peoples songs together is great, and if it serves to advertise the club where the DJ plays (and gets paid), well that's nice too - but you're essentially still saying that the set played by the DJ on your platform is only paid in exposure.
Chris Castle asked some very good questions that I think you should address as well.
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