Sony says sorry for black & white ads

Sony apologizes and pulls the controversial Black and White ads that were running in the Netherlands.

Sony apologized for the ads, saying they were only intended to emphasize the color contrast between the existing black PSP and the new ceramic white PSP, and not to send any kind of racist message.

"We only intended to make a sharp contrast between black and white, but never meant to discriminate against anyone," she said. "Even though the ad was perceived in an unexpected way, we'd like to apologize to the people who were offended by the ads."

She said that the specific version of the ads seemed to have triggered controversy among citizens and game magazines mainly from countries outside the Netherlands.