JWT heads to Afghanistan

The BBC reports that JWT is the first Western advertising agency to enter Afghanistan. Signing a joint venture with Kabul-based advertiser Altai Communication, JWT Worldwide chief executive Bob Jeffrey hopes to inspire other companies to join in investing in Afghanistan.

"After recovering from decades of conflict, Afghanistan needs economic support," said JWT Worldwide chief executive Bob Jeffrey. "We can contribute to the country's revitalization efforts and benefit from tapping into this nascent market."

Altai clients include Roshan, the country's leading mobile phone operator, Afghanistan International Bank, Afghan Telecom, Western Union, and the United Nations.