Dear Anonymous.Why does it hit a sore point?

On your first point: Do you own a car? Have you ever travelled in a car? Or do you cycle everywhere? Because that's the ONLY way you can possibly justify your rediculous sweeping statement. Are you a teenager? You certainly sound like one. Ohhh advertising is soooo badd! its evill! Cars are bad! You tell me the viable alternative to fossil fules and exactly WHY Honda are so evil and wasteful THEN I might believe you.

You second point: Fair enough. It was inspired by another piece of work. Does that mean that creativity should not be informed by outside influences. Did fischli & weiss invent the chain reaction in 1987? i think not. I remember the game "moustrap" from the seventies: it was exactly the same idea as "the way things work" but came before. "Resevoir Dogs" takes influences from "the taking of Pelham 123" "Les Samourai" and numerous others. Does that make it any less of a great film? No. The swiss artists produced a piece of work that very few pople outside the tiny art world are likely to see. But the Honda ad can be and is enjoyed by MILLIONS. This is a brilliant ad. No question. Anything else is just jealousy.

Yours, A riled up (not coked-up) commercial art director fed up with whinging, self-serving "artists"...