“Why The Sheetz Not?” Asks Sheetz’ Bold + Hilarious Campaign

A new campaign via agency JOAN Creative takes viewers on a comical journey through the aisles and offerings of convenience store chain Sheetz. The spots are a part of a new brand tagline, ‘Why The Sheetz Not?’ that encourages customers to take advantage of the many features their app and company offers, from self checkout to fresh food. Produced by JOAN Studios and directed by Nina Lee, the spots feature signature original music, sound design and mix by Sonic Union to support the hilarious and irreverent content. 

One of the spots follows a woman through the relatable realities of buying prophylactics at your friendly neighborhood convenience store. She is petrified at the idea of having to make human interaction when she suddenly remembers the Sheetz handy mobile checkout app that allows you to scan an item and walk right out of the store, no embarrassing encounters required. “Use the “Sheetz Go’ app to scan and go, and walk right out that door with all your condoms,” says the humourous voiceover. 

In another spot, a man is shown proudly enjoying his custom-created sandwich from Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”

Credits 

Client: Sheetz

Senior Creative Manager: Tammy Dunkley

Creative Manager: Zack Sheffield

Agency: JOAN Creative

CEO: Lisa Clunie

CCO: Jaime Robinson

CFO: Renee Jennings

CD: Michael Stone

ACD / Copy: Jesse Stanton

Senior Art Director: Natalie Fiacco

Designer: Kirk Damer

Head of Strategy: Chris Turney

Strategy Director: Ricardo Muñoz

Managing Director: Sarah Collinson

Group Account Director: Mike Reuter

Account Director: Rebecca Malley

Project Manager: Diana Matthews

Creative Coordinator: Alexander Payson

Head of Production | JOAN Creative, Cheri Anderson

Managing Director | JOAN Studios, Cheri Anderson

Senior Producer: Emily Robbins 

Director Of Creative Services: Becca Patrick

Production Company: JOAN Studios 

Director: Nina Lee

Service Company: Group Thrpy

Line Producer: Trevor Allen

Photographer: Marcus Nilsson

Line Producer: Josette Lata + Rida Chin

Post Production: JOAN Studios

Post Producer: Eric Davies

Editor: Dave Otte, Cosmo Street Editorial

Assistant Editor: Ryan Hennessy

Producer: Jasmine Henry

Sound and Original Music Composition: Sonic Union

Sound Designer & Mix Engineer: David Papa

Producer: Gina Petrarca

Executive Creative Producer: Halle Petro
Music Supervisor/Music Producer: Justin Morris

Color: Ntropic

Colorist: Ayumi Ashley

Producer: Will Mok

Animation: Jessica Tong

Font Designer: Timothy Goodman

Fontographer: James Montalbano

Media Agency: Harmelin Media Company