One of the stickiest (pardon my pun) jingles around, Wrigley's spearmint gum promised that it "keeps you buzzin". We you need a little lift, but just can't take a break - this is illustrated by high school girls twirlin' batons, a woman working in a teddybear factory, a man polishing the brass bell of a boat and another man who out in the heat is literally laying railroad tracks. That seems like he needs Gatorade, not a gum.



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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.