Bringing back memories of Halfway named after Half.com in 2000, and the failed attempt of Got Milk, CA in 2002, Dish Network is looking for a town to legally and permanently change it's name to DISH. In return, EchoStar, who owns Dish Network, will give all residents 10 years of free service.
"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," EchoStar President Michael Neuman said in a statement Tuesday.The company said that it will accept submissions up until November 1 and that every household within the winning municipality will receive a free DISH Network satellite TV receiver, free standard installation and programming for 10 years.
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