Try me, Feel me.

An article about "experiential marketing", concept-pop-up-branded stores etc.

“It’s the notion of marketers stepping into consumers’ lives and taking a moment with them (...) because consumers can usually choose whether or not to take part. That gives it an advantage over traditional advertising like television commercials, which many consumers consider intrusive or interruptive.

Read the whole thing at "Hitting the Road With Brands in Tow" (NYTimes, Login Req)