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Fruit of the Loom - Drums (2006) :30 (USA)

Girls in underwear truly dance to a different beat!

Agency: The Richards Group

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Anonymous Adgrunt's picture
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noahr's picture

what the hell is that "fruit" on the right? the garnish of the loom?

claymore's picture

I asked them about that back in 2005. Here was their reply:
It is our leaf character.
Thank you for writing.

Teresa *****
Consumer Services
Fruit of the Loom, Inc.
Now I know a leaf ain't typically considered a fruit, but I guess that's if you go all literal on their asses. I guess the word "fruit" can also refer to yield, like in their name - Fruit of the Loom. If you look at their logo, I guess they had to choose between the leaf things or have a third grape-ish looking character - those gooseberries/currants. Legend has it that the leaves are actually fig leaves, which back in Adam'n'Eve-type times covered the same parts of the body that their underwear does today - but FOTL will only call them "leaves" whenever people inquire about it. (Some have also speculated that they were tobacco leaves.) I think they like to leave things a bit mysterious to keep folks like you and me thinking about their brand. Guess it's working!

silver3's picture

I work on this account.

Ok, the leaf guy used to actually be a cluster of Boysenberries.

Then FOTL decided maybe it was a little too similar to the grape

cluster so they made him a yellow leafy "garnish".

But then kids thought he looked like lasagna, so now he's green leaves.

Dabitch's picture


Thank you so much. I've been going mental thinking that I did indeed see boysenberries in the FOTL back in the early eighties, and now there's this leafy thing going on. Yeay!

Anonymous Adgrunt's picture

Wow, what an abundance of lovely ladies just dancing in their beautiful bras and panties, they have the most gorgeous dancing tummies and beautiful bellybuttons.