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3rd Sony Bravia spot in production in NYC

Spinning around adblogiverse, we've been hearing about Sony Bravia's next commercial, Play Doh, to follow up Balls and Paint.

To help generate buzz, a Sony employee is twittering here with an "inside take on the BRAVIA Play-Doh shoot, live on-set in New York". The commercial is being directed by Frank Budgen of Gorgeous.

Looks like we can look forward to PlayDoh and rabbits. More images on the Bravia Advert website.

UPDATE: Hiding in our mailbag (inbox) was an exclusive color photo of the shoot that was sent to us.

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Anonymous Adgrunt's picture
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silver3's picture

Take 3.

Maybe they'll show up with a concept this time.

purken's picture

Don't count on it, they've captured the 'oooh, pretty' magic and are happy sto stick with that.

RLDavies's picture

Nothing wrong with "ooh, pretty" and dramatic appearance of colour as a concept. What else is there to say about television sets nowadays?

Speaking as a non-professional, I have to say that both "Balls" and "Paint" stand out dramatically during the average commercial break. I especially love "Paint" and am always eager to watch it again and again.

Looking forward to a third in the series. (Have never seen the car-wash one. Maybe it was not shown in the UK.)

shmulikber's picture

Don't mind me, but haven't they already launched a 3rd one - with the half Muscle Car and the Iron Maiden song and the bubbles...???

Dabitch's picture

God yes, we even spoke about here somewhere.. *kicks the stupid bad search and grumbles*

caffeinegoddess's picture

Found an email hiding in the Adland inbox with a color photo from the shoot - see the update above.