With his white hat, gentle smile, and ever-present mule Conchita, Juan Valdez, the iconic Colombian coffee grower and frontman for the National Federation of Coffee Growers of Colombia, along with his supporters are waging a campaign to get Juan elected "Favorite Icon" in the second annual Advertising Week 2005 poll.
Friends of Juan are betting that their mustached man and his mule will trump a trio of animated elves, a battery-operated bunny and a handful of dancing raisins, earning him a spot on Madison Avenue's Advertising Walk of Fame, which currently features last year's inaugural "Favorite Icon" poll winner, the M&Ms characters.
Until September 23, Juan supporters can visit juanvaldez.com to cast their vote and enter for a chance to win $2500 cash toward a trip to "drink up" New York City, courtesy of the Fantasy Weekend on Juan Sweepstakes.
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